Amazon is experimenting with three new ad formats on Prime Video to enhance shoppability. These include shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, aimed at allowing users to add products to their Amazon carts seamlessly.
The introduction of these new ads comes after Amazon implemented limited ads by default, frustrating users who pay for Prime Video. The move towards more advertising and shopping integration aims to enhance the platform's revenue streams and user experience.
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