"Sora was intended to function like an AI-first TikTok, cloning the recognizable vertical video feed interface. Its flagship feature, 'cameos,' allowed people to scan their faces and make realistic deepfakes of themselves."
"At launch, Sora felt like an under-moderated minefield of creepy Sam Altman videos. I will never be the same after watching a realistic clone of the OpenAI CEO walking through a slaughterhouse of fattened pigs."
"Though the underlying Sora 2 video- and audio-generation model is scarily impressive, there was not sustained interest in an AI-only social feed."
OpenAI announced the shutdown of Sora, a social app launched six months ago, without providing a reason or timeline. Initially, Sora attracted significant interest as an AI-first platform mimicking TikTok's vertical video feed. Its notable feature, 'cameos,' allowed users to create realistic deepfakes. However, the app struggled with moderation and user engagement, leading to its decline. Despite the impressive technology behind Sora, it failed to maintain a dedicated user base, similar to other platforms like Meta's Horizon Worlds.
Read at TechCrunch
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