"Just over a week ago, OpenAI launched its latest text-to-video generating app, a TikTok-like experience dubbed Sora 2 that lets users churn out a tidal wave of AI slop. It didn't take long for users to use the app to generate videos of copyrighted and widely-known characters, from OpenAI CEO Sam Altman barbecuing a Pikachu and full episodes of "South Park" to SpongeBob SquarePants cooking up blue meth crystals in the style of AMC's iconic "Breaking Bad" TV series."
"After all, who wouldn't want to see Super Mario involved in a high-speed police pursuit? But it's quickly turned into a rocky road. In the days leading up to the launch, the Wall Street Journal reported that rightsholders would have to "opt out" of having their copyrighted material shown in the app - only for OpenAI to reverse course soon after the launch."
""We will give rightsholders more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls," Altman wrote in an update on his blog last week. The cat was already out of the bag, though, sparking what's likely to be immense legal drama for OpenAI. On Monday, the Motion Picture Association, a US trade association that represents major film studios, released a scorching statement urging OpenAI to "take immediate and decisive action"."
OpenAI launched Sora 2, a TikTok-like text-to-video app that enabled rapid generation of short videos. Users quickly produced clips featuring copyrighted and widely-known characters, including Sam Altman barbecuing Pikachu, full episodes of South Park, and SpongeBob imitating Breaking Bad. Sora 2 surged to the top of Apple's App Store within two days. Early reports indicated rightsholders would have to opt out, but OpenAI shifted to offering more granular controls and an opt-in-like approach. The Motion Picture Association demanded immediate action. OpenAI implemented sweeping guardrails, prompting backlash and frustration from power users and raising legal and reputational risks.
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