""We've decided to discontinue Sora in the consumer app and API. As we focus and compute demand grows, the Sora research team continues to focus on world simulation research to advance robotics that will help people solve real-world, physical tasks.""
""Sora launched in late September 2025, it quickly went viral for generating realistic, cinematic video clips from text prompts. The TikTok-esque app hit No. 1 on Apple's App Store and hit 1 million downloads in under five days.""
""Headaches began almost as quickly as the hypetrain took off. OpenAI had to introduce guardrails after users generated videos of protected intellectual property, such as Pokemon's Pikachu in 'Saving Private Ryan.'""
""As the nascent AI field advances rapidly, we respect OpenAI's decision to exit the video generation business and to shift its priorities elsewhere.""
OpenAI will discontinue the Sora app and API, marking a significant shift from its generative video project. The Sora app, which launched in September 2025, gained rapid popularity, reaching No. 1 on the App Store and achieving 1 million downloads in five days. However, issues arose with intellectual property rights, leading to legal challenges. OpenAI plans to redirect its efforts towards world simulation research to enhance robotics for real-world applications, as confirmed by a company spokesperson.
Read at www.businessinsider.com
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