OpenAI, Adobe, and Microsoft support California bill requiring watermarks on AI content | TechCrunch
Briefly

The emerging law, AB 3211, mandates that tech companies introduce clear labeling for AI-generated content, aiming to enhance transparency and mitigate misinformation in digital media.
For the first time, major tech entities like OpenAI, Adobe, and Microsoft are backing a proposal that requires visually understandable labels on AI-generated materials for everyday users.
Despite initial resistance due to its perceived burdensome nature, recent amendments to AB 3211 have prompted support from leading tech firms, showcasing the evolving conversation around AI content transparency.
The Coalition for Content Provenance and Authenticity is pivotal in establishing standards like C2PA metadata which aid in identifying the origins of AI-generated content.
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