NTCA: AI Has Great Potential for Rural Broadband Providers
Briefly

Artificial intelligence includes platforms and large language models that can assist rural broadband providers and small businesses. Four primary application areas are network management, maintenance and repairs, customer service, and cybersecurity. AI can troubleshoot basic issues, schedule repairs, detect malware, isolate infected systems, trigger remediation, manage network performance, analyze data for personalization, monitor customer sentiment, and identify upsell opportunities. AI can automate inventory and ordering, generate marketing and social media content, and support administrative functions. Large language models can perform sentiment analysis and monitor public opinion. HR screening with AI can introduce algorithmic bias and inappropriate use of intellectual property without careful oversight.
There are four main categories: network management, maintenance/repairs, customer service, and cybersecurity. AI platforms are extremely flexible and offer benefits in a variety of broad categories. For instance, AI can troubleshoot basic issues and/or schedule repairs, find malware, isolate infected systems, trigger the appropriate remediation process, manage network performance, analyze data for customer and prospect personalization, track customer sentiments, and identify upsell opportunities.
Large language modules (LLMs) can perform "sentiment analysis," which includes customer feedback and reviews, monitoring of online social media, analysis of markets, and tracking of public opinion. In the HR department, AI can screen resumes and social media in the recruitment and hiring phase. The white paper raises a yellow flag: AI should be managed carefully to ensure that it does not introduce algorithmic bias into the hiring process.
Read at Telecompetitor
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