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Meta, the parent company of Instagram and Facebook, announced that it will begin labeling images created with leading AI tools to address concerns about the potential for AI to mislead people.
Meta, which owns all three platforms, said on Tuesday that it will start labeling images created with leading artificial intelligence tools in the coming months.
Tech companies are facing increasing pressure to address the potential for AI-generated deepfakes to manipulate and mislead people, especially during high-profile elections.
Experts and regulators have warned that deepfakes could be used to exacerbate efforts to mislead, discourage, and manipulate voters.
Meta plans to use invisible markers and labels in multiple languages to indicate whether content posted on its platforms is real or generated by AI.
'As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,' Nick Clegg, Meta's president of global affairs, wrote in a company.