Indonesia's recent ban on Google Pixel phones mirrors its earlier prohibition on iPhone 16 devices, stemming from a failure to meet the 40% local content requirement.
The rule mandates that 40% of a company's product content is sourced locally, necessitating local manufacturing, software development, or R&D centers, to achieve certification.
Analysts highlight that Indonesia's restrictive policies may be strategically aimed at attracting more foreign investments, thereby boosting the local economy and tech landscape.
As Southeast Asia's largest economy, Indonesia, with a GDP exceeding $1 trillion, represents a significant growth market for smartphone sales, with a predicted 350 million active phones.
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