Airtel's decision to shut down Wynk Music reflects a growing trend of music streaming service exits in a highly competitive market. Existing subscribers will be redirected to established services like Apple Music.
With the closure of Wynk Music, Airtel plans to reassign its employees to different roles within the company, ensuring that talent remains utilized even as the service is discontinued.
To retain its customer base amid the Wynk Music shutdown, Airtel provides Wynk Premium subscribers with exclusive Apple-related offers, indicating a strategic shift towards more established platforms.
Wynk Music was originally offered as a complimentary service for Airtel's telecom subscribers, showcasing how bundled services have become an integral part of customer retention strategies in telecom.
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