The DOJ's proposal suggests that Google should be banned from offering anything of value for any form of search distribution, affecting major partners like Apple.
Mark Mahaney described the proposed distribution crackdown as 'draconian' and noted the unexpected severity has impacted investor confidence, leading to a 5% drop in Google's shares.
The online search sector is not primarily about technology; it functions on massive distribution networks that generate a high volume of user queries, solidifying dominance.
Google's algorithm improves based on user behavior; the search engine adjusts rankings according to clicks, creating a self-reinforcing advantage that is difficult for competitors to overcome.
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