Google and Samsung introduced Eclipsa Audio, a new immersive 3D audio format aimed at enhancing user experience across devices such as TVs and soundbars. Unlike Dolby Atmos, which charges licensing fees, Eclipsa will be royalty-free, potentially encouraging wider adoption. Set to launch on YouTube and various devices, Eclipsa seeks to capitalize on the rising popularity of spatial audio, a technology that has roots in the 1970s but has gained traction due to the streaming revolution. Brands like Google and Samsung hope their support can drive Eclipsa's success where other initiatives have faltered.
"Spatial audio, immersive audio is going to be the new big thing in the audio space," says Google's Eclipsa Audio project lead Jani Huoponen.
Google and Samsung are offering Eclipsa royalty-free, betting that a consumer-friendly brand will help the 3D audio format to become an all-around success story.
Eclipsa Audio will soon bring spatial audio to compatible devices, starting with this year's Samsung TVs and soundbars, as well as YouTube.
While other open media initiatives have struggled, the success of Eclipsa may hinge on its backing by well-established brands like Google and Samsung.
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