"We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting. Andrew Cock-Starkey posted an example on LinkedIn of Google not using the text on the page, but rather calling the page in the search result "very long-winded version" of whatever the article is about. And no, those words, are not on the page."
"I checked and double checked the code of the page, it's very much not even close to the meta description provided. Google's very own documentation says "Snippets are primarily created from the page content itself. However, Google sometimes uses the meta description HTML element if it might give users a more accurate description of the page than content taken directly from the page." But I guess not in this case..."
Google used machine learning and AI to generate a search result snippet that labeled a page a 'very long-winded version' even though that phrase does not appear on the page. Andrew Cock-Starkey posted the example on LinkedIn and compared the AI-generated snippet with a non-AI version that used the page content for the description. The page's code and meta description do not match the AI summary. Google's documentation says snippets are primarily created from page content and sometimes from the meta description, but the AI-generated label departed from those norms. The SEO community reacted strongly to the misleading and insulting snippet.
Read at Search Engine Roundtable
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