Google introduced continuous scrolling on mobile and desktop in 2021 and 2022, respectively. The change was reminiscent of a social media feed, although Google's version was never quite the 'infinite scroll' that social network users will be familiar with...
Google originally claimed that continuous scroll would make browsing results quicker and easier, although some users likely missed how the old pagination system often acted as a natural breaker that allowed them to consider whether they had all the information they needed...
A Google spokesperson reportedly told Search Engine Land that continuous scroll would be removed from desktop search results from June 25, while the feature will be removed from mobile results 'in the coming months.' Google said that the change is needed to allow it to serve search results faster, instead of automatically loading results that users haven't explicitly requested.
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