Google Maps Testing New Directions Buttons In Local Pack: Map It, Map, Route, Go, Get There etc

"Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get there," and maybe more. Here are screenshots I captured when testing this the other day: This is the normal directions button: Map It: Map: Go: Route: Get There: Forum discussion at X."

"Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get there," and maybe more. Here are screenshots I captured when testing this the other day: This is the normal directions button: Map It: Map: Go: Route: Get There: Forum discussion at X."

Google is testing new direction buttons in the local pack within Google Search results. The standard 'Directions' button is being replaced in some instances by alternate labels such as 'Map it', 'Map', 'Route', 'Go', and 'Get there'. Screenshots captured during testing show each variant displayed in the same local pack position as the original Directions call-to-action. The visual change appears limited to the label text while preserving mapping and routing functionality behind the button. The variation suggests experimentation with wording to influence user behavior, clarity, or click-through rates across different device views and query contexts.

Read at Search Engine Roundtable