Google's launch of the Pixel 9 series in India marks its strategy to tap into the premium segment of the smartphone market, as demand rises.
Despite growing smartphone shipments in India, Google faces challenges with just 0.5% market share, largely dominated by competitors like Apple in the premium sector.
The Pixel 9 series aims to compete in a market where premium products are flourishing, indicating a change in consumer spending habits in India.
Google's strategy includes expanding retail presence through partnerships with Tata's Croma and Reliance Digital to improve accessibility of the Pixel range.
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