YouTube has taken the throne as the top streamer on TV, beating Netflix. Free, ad-supported TV services like Fox's Tubi and Paramount's Pluto TV have also gained popularity, providing viewers cheaper options for content.
'If you haven't noticed, everything's expensive these days,' YouTuber Jamie Clement posted online. 'A few ads are small potatoes for such a gift. Tubi's great.' This reflects the growing acceptance of ad-supported free services among viewers.
The basic problem: It's unclear how these free services could support new, Hollywood-style programming. The industry faces competition from free social media apps, leading to concerns about the future of Peak TV.
The fear in Hollywood is that Peak TV is gone for good, as the entertainment giants are grappling for attention in a landscape where viewers are increasingly turning to free options.
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