""Omdia forecasts a five-year compound annual growth rate (CAGR) of 29.1% from 2025 to 2030, as vendors across the IT industry - from large global software vendors to ISV startups - increasingly embrace hyperscaler marketplaces as a primary route to market," said Omdia in a research note. It also cited the continued growth in upfront multi-year cloud commitments by enterprises as another driver of sales growth."
""The accelerating pace of this spend is demonstrated by the nearly $30bn of new commitments added in Q2 2025 alone," added Omdia. "Customers are moving from opportunistically using marketplace purchases to burn down unused commitments to more strategic marketplace procurement, negotiating cloud commitments to include budget for a broader set of vendor products that align with their cloud adoption strategies.""
Sales of enterprise software through hyperscale cloud marketplaces hosted by AWS, Microsoft and Google rose to $30bn in 2024 and are projected to exceed $163bn by 2030. A five-year CAGR of about 29.1% is expected from 2025 to 2030 as vendors increasingly use hyperscaler marketplaces as a primary route to market. Growth is driven by rising enterprise adoption of agentic AI tools and upfront multi‑year cloud commitments. Enterprises hold nearly $470bn in cloud commitments, with a share intended for third‑party marketplace purchases. Many customers are moving to strategic marketplace procurement and rely on channel partners for roughly 60% of transactions.
Read at ComputerWeekly.com
Unable to calculate read time
Collection
[
|
...
]