Elon Musk plans to introduce advertisements in xAI's chatbot Grok, which will appear alongside users' queries. He indicated that the ads will promote relevant solutions to problems raised. The introduction of ads could help cover the costs of the expensive GPUs needed to power Grok. Musk has not provided a timeline for when these ads will be implemented. Additionally, he mentioned the importance of meeting aesthetic standards for any ads displayed on X.
Musk stated that ads could display alongside Grok's answers, promoting products that offer 'specific solutions' to user inquiries. This would create an opportunity in Grok's suggestions.
Musk emphasized the need for revenue generation by explaining, 'Our focus thus far has just been on making Grok the smartest, most accurate AI in the world...how do we pay for all those expensive GPUs?'
Musk mentioned during a livestream that Grok is now 'good enough' for advertisers to 'upload an ad and do nothing else', which indicates confidence in the AI's capabilities.
Musk noted that ads on X would need to meet aesthetic standards, saying, 'We're not saying that an ad has to be a complete work of art, but it can't be an eyesore.'
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