Formula 1 is undergoing significant transformation and expansion, reaching unprecedented levels of revenue and audience engagement due to changes in ownership and media strategies. With revenues climbing from $1.83 billion in 2017 to $3.65 billion by 2024, the sport has embraced broader appeal, particularly in the US and Middle East. However, this growth comes at a cost, with the behind-the-scenes personnel, including mechanics and engineers, facing extreme exhaustion as they adapt to an increasing number of races on the calendar, from 20 in 2017 to 24 planned for 2025.
Exhaustion is not just a byproduct but a core aspect of the relentless work required from the teams behind the scenes in Formula 1.
Liberty Media's takeover and the success of 'Drive to Survive' have more than doubled F1's revenue from $1.83 billion in 2017 to $3.65 billion in 2024.
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