"Slowly he steps into the Dish, a windowless virtual reality chamber with curved walls at Disney's Imagineering labs, a short drive from his office in Burbank, Calif. He is now in a forest-with cartoonish, lush green trees and brightly colored flowers, each comprising millions of floating pixels. All of a sudden, Iger stops and pretends to lean against one of the virtual trees on his path. Iger is having fun."
"The Dish, primarily used as a testing site for future rides and experiences, is the first stop during a two-hour tour of the latest and greatest tech in the works at the company's theme parks. Though Iger, the chief executive officer of the Walt Disney Co. (DIS), is a frequent voyeur at Imagineering, today is a special visit. Each year the chemical engineers, software developers, and roboticists in this particular research division-one of five at the company-have an opportunity to formally present their wildest (and, with any luck, economically viable) innovations to the boss."
"The 10,000-cubic-foot virtual reality room, recently upgraded to incorporate the latest graphics and audio equipment, is a good start. Behind the scenes, a system of superfast networked computers updates the 3-D scenery 60 times per second so that each time Iger moves his head, his perspective of the trees is altered."
Bob Iger tours Disney Imagineering labs to view advanced theme-park technologies and prototypes. The tour features the Dish, a large virtual reality chamber that projects high-resolution, pixel-based environments. Networked computers refresh 3-D scenery sixty times per second so visuals shift with head movement while projectors render detailed images. Imagineering's research division includes chemical engineers, software developers, and roboticists who annually present experimental concepts. The division uses testing spaces and prototypes to refine immersive systems, evaluate ride concepts, and identify economically viable technologies for integration into Disney's parks and entertainment offerings.
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