"Meta branding will be integrated throughout the facility. UFC and Meta will also work together to create interactive experiences inside the venue. These spaces will feature some of Meta's latest advancements in technology and will invite fans and athletes to deepen their engagement with UFC in new and innovative ways."
"So as we go into the new year, the home of Contender Series, the home of some [UFC] Fight Nights, the home of Zuffa Boxing, UFC BJJ will now be called the Meta Apex,"
"Meta is always at the forefront of technology and immersive experiences, and their enhancements will change the way fans view live fights."
The UFC Apex in Las Vegas will be rebranded as the Meta Apex under a five-year partnership with Meta. Meta branding will be integrated throughout the venue and interactive experiences using Meta technology will be created for fans and athletes. The facility originally opened in 2019 and was crucial for continuing events during the COVID-19 pandemic. Recent expansion increases seating capacity to about 1,000 spectators, and Apex tickets will be available to the public for the first time once renovations and the full project are completed later this year. The partnership emphasizes immersive fan engagement enhancements.
Read at Sherdog
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