"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search ranking volatility remained heated through the weekend. A new study says Google AI Overviews clicks are shifting from organic clicks to paid clicks. Google warned about serving "not available" content with JavaScript."
"I'm finding myself relying on AI Mode with Personal Intelligence for where to go and what to do. For a trip it can now nail what I'm looking for -- e.g. finding coffee shops. So much potential., Robby Stein on X Yes Patrick, it is complicated. Many sites miss full conversion analytics. So clicks & impressions (Ahrefs/GSC/BWT/Clarity/etc.) are still great signals for now for most. But their real value? It varies wildly, Fabrice Canel on X"
Google search rankings experienced notable volatility over the weekend. A study found Google AI Overviews are shifting user clicks from organic listings toward paid ads. Google warned that serving "not available" content via JavaScript can cause issues. Both Google and Bing reported that markdown files can be messy and increase load requirements. Google Ads introduced a tool to calculate conversion value for new customers. Google removed parked domains from the Search Partner Network. Forum posts noted growing reliance on AI Mode for local recommendations, gaps in conversion analytics, nuances in AI translation scaling, and feature replication by other platforms.
Read at Search Engine Roundtable
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