Turki Alalshikh, the Saudi boxing chief, has successfully reduced PPV prices for Anthony Joshua's fight against Daniel Dubois to as low as $19.99, aiming to combat illegal streaming.
Alalshikh highlights that high PPV prices lead fans to seek illegal streams, stating, 'If I give the fans good fights at a good price then I will increase the fanbase.'
The change from $70 to $19.99 for PPV is part of a broader strategy by Alalshikh to make boxing more accessible and counteract illegal viewing, thereby promoting healthier viewership.
Despite the attractive pricing, questions remain on whether enough fans in the US will purchase the PPV with no American fighters on the card, affecting the sustainability of this pricing model.
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