Microsoft’s acquisition of Activision Blizzard has revitalized the Call of Duty franchise, as evidenced by Black Ops 6 setting records in player engagement and sales.
CEO Satya Nadella highlighted that Black Ops 6 had the most players and hours played in the series’ history, positioning it as a leading title in gaming.
The game’s launch was unique in its cross-platform approach, avoiding exclusivity with PlayStation and introducing features like cloud gaming and subscription availability.
Despite the high achievements of Black Ops 6, Microsoft remains reticent about specific sales figures, leaving analysts to speculate on its true impact.
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