Comcast introduces Streamsaver bundle including Peacock, Apple TV+, and Netflix to retain cable TV subscribers amidst rapid losses to streaming services.
CEO Brian Roberts aims for the new bundle to be competitively priced, help 'add value to consumers,' and create challenges for other streaming businesses.
Comcast acknowledges the evolving landscape, blending cable and streaming services with the new bundle as a reflection of its successful video bundling history.
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