Microsoft has been engaging in controversial practices to promote its Edge browser over Chrome. A recent tactic involves displaying a 'promoted by Microsoft' banner at the top of Bing search results for Chrome, obscuring download links. This method benefits from Edge's position as a pre-installed browser on Windows. While visibility of this banner may be limited to certain users, it reveals a longstanding rivalry between the two companies, as Microsoft attempts to steer users away from Chrome and into using Edge by questioning Chrome's relevance.
As noticed by Windows Latest, searches for Chrome using Edge and via Bing... result in a 'promoted by Microsoft' banner appearing at the top of the search results.
This one arguably goes a little further by hiding the Chrome download links that are beneath the banner...most people who do a search for Chrome likely intend to download it.
It appears that not everyone is seeing the banner. I couldn't get it to show, so it might be limited to a small set of users or certain locations.
Microsoft's war against Chrome goes back a long way. Some examples of its pushiness include the company telling people in 2021 that the rival browser was 'so 2008'.
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