Bilibili Keeps China's Gen Z Locked In For 119 Minutes Daily - Bilibili (NASDAQ:BILI)
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Bilibili Keeps China's Gen Z Locked In For 119 Minutes Daily - Bilibili (NASDAQ:BILI)
Revenue totaled $1.08 billion, up 7% year over year, with adjusted earnings of 19 cents per ADS. Average daily active users increased 8% to 115.2 million, while average daily time spent rose to 119 minutes. Monthly active users exceeded 376 million. Mobile gaming revenue declined 12% to $220.7 million, while value-added services revenue grew 4% to $422.2 million, supported by premium memberships. Advertising revenue increased 30% to $375.3 million due to improved ad products and efficiency. IP derivatives and other businesses fell 4% to $65 million. Gross margin expanded to 37.1% from 36.3%. Adjusted net income rose to $84.9 million. Cash and investments totaled $3.51 billion as of March 31, 2026.
"Revenue totaled $1.08 billion (7.47 billion yuan), up 7% year over year but slightly below analyst estimates of $1.09 billion. Adjusted earnings came in at 19 cents per ADS, beating Wall Street estimates of 12 cents. Average daily active users rose 8% year over year to 115.2 million during the quarter. The average daily time spent was 119 minutes, up 11 minutes year over year. Monthly active users exceeded 376 million."
"Mobile gaming revenue fell 12% to $220.7 million, primarily due to a tough comparison against the prior-year performance of "San Guo: Mou Ding Tian Xia." Value-added services revenue increased 4% to $422.2 million, driven by premium memberships and other services. Advertising revenue jumped 30% to $375.3 million as the company improved advertising products and efficiency. Revenue from IP derivatives and other businesses declined 4% to $65 million."
"Gross margin expanded to 37.1% from 36.3% a year earlier. Adjusted net income rose to $84.9 million (585.43 million yuan), compared with 361.51 million yuan in the prior-year quarter. As of March 31, 2026, Bilibili held $3.51 billion in cash, cash equivalents, time deposits, and short-term investments."
"Chairman and CEO Rui Chen said the company entered 2026 with strong momentum as user engagement and content quality continued improving. He said daily user engagement reached a record high during the quarter, with average usage nearing two hours per day. Chen added that Bilibili's "community-first" strategy and investments in high-quality content helped deepen engagement with younger users while expanding the platform's reach. He also said artificial intelligence is improving content creation, discovery and monetization efficiency across the ecosystem."
Read at www.benzinga.com
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