Several of the largest tech firms have remained among Twitter's top advertisers this year - including Apple, Amazon and IBM - despite the rise in hate speech on the service as well as a wide range of incendiary tweets from owner Elon Musk.Why it matters: Musk's project to remake Twitter into what he calls a free-speech zone, and what critics see as an increasingly toxic environment, will prosper or fail depending on the choices both advertisers and users make to stay or go.
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