Bandai Namco's MMORPG Blue Protocol will cease service in January 2025, with its unlaunched worldwide version by Amazon Games also cancelled, indicating poor financial performance.
The cancellation of Blue Protocol is particularly noteworthy as it seemed promising during previews, yet failed to convert its player interest into revenue, disappointing Bandai Namco.
Amazon Games, which had been silent on Blue Protocol, reportedly was attempting to adapt the game's monetization for Western audiences before the announcement of its cancellation.
Despite initial popularity, Blue Protocol's lackluster financial performance highlights the disconnect sometimes seen between player interest and actual monetization success for MMORPGs.
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