"We dismiss such criticism on grounds that AWS will show its conference keynotes in Fortnite in two settings. One is in a virtual lounge within Fortnite, and we have no objection to that. The other way to watch in Fortnite is "while driving on a Las Vegas themed racetrack that features the live keynotes playing on billboards throughout the track.""
"How can that not be bonkers, given the screen on which the keynote appears is a tiny fraction of the available screen real estate and will quickly disappear from view in a driving game? Why bother with such a fleeting experience? Despite its might, AWS is in a battle royale to get a little attention from developers and other IT pros, so while streaming in Fortnite might look a little "How Do You Do, Fellow Kids?" it might also earn AWS some admirers it can't reach"
AWS will stream all five re:Invent keynotes inside Fortnite and on other platforms including Twitch, YouTube and its website. The Fortnite experience includes a virtual lounge and a Las Vegas–themed racetrack where live keynotes play on billboards. The racetrack presentation places the keynote screens as a small, fleeting part of the gameplay, raising questions about viewer engagement and attention. AWS aims to reach developers and IT professionals who might be missed by traditional channels and simultaneously demonstrate its own cloud and streaming infrastructure by running the Fortnite stream on AWS services. Viewers can access the Fortnite island with code 1118-6794-4236.
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