Salesforce is not increasing engineering headcount and is largely pausing hiring across general and administrative roles. The company has kept its engineering staff around 15,000 for about two years, and it previously stated it would not hire additional engineers in 2025 due to AI productivity gains. Headcount has still increased because Salesforce is expanding in sales. The company’s hiring focus centers on talent that can sell products such as customer clouds, AI agents, and Slack. Salesforce leadership says AI agents can qualify and provide service, but sales still scales across many parts of the market, requiring human selling and communication.
""We're not hiring more engineers, we're not hiring more GA [general and administrative roles], we're mostly expanding only in one area," Benioff recently said during a quarterly earnings call this Wednesday, adding that the company is "mostly growing in Miguel's area: in sales.""
""I think we all realize the one thing that we are doing here with you-selling and communicating-that agents are not exactly doing that," Benioff said. "They can qualify, they can provide service, but in sales we still scale because there are so many different parts of the market that we have to get to.""
"Benioff noted that the number of engineers at Salesforce has stagnated for around two years, holding steady at around 15,000 staffers; last year, the CEO even announced the company would not hire any more engineers in 2025 due to AI gains. And yet Salesforce's headcount has still ticked up thanks to one key area of growth: sales."
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