Google is testing a feature called 'Collections' to promote Android apps outside the Play Store with 35+ developer partners like Spotify, Pinterest, and TikTok.
The Engage SDK aims to re-engage users by organizing content from installed apps and facilitating cross-app journeys for various categories on Android.
The 'Collections' feature creates a Play Store-powered widget on the Android home screen to categorize app updates under sections like Watch, Listen, Read, Games, Social, and Shop.
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