Prime Big Deal Days will take place in October, targeting early holiday shoppers, offering exclusive deals for Amazon Prime members on various products.
Amazon plans to provide up to 55% off select devices and deals from independent and notable brands to attract shoppers before the holiday season.
The event includes specials on digital goods and services, contributing to Amazon's strategy to enhance customer engagement outside traditional sales events.
Although primarily for Prime members, some deals may be accessible to all shoppers, aligning with broader retail competition practices.
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