Shows and movies on Prime Video will soon be separated into content included in the subscription and those that need to be purchased or rented, addressing the current confusing interface.
Amazon's redesign aims to provide clarity and simplicity by introducing a new tab exclusively for programs and films included in the subscription, a feature many users expected to exist but didn't.
The update is portrayed by Amazon as 'bringing clarity and simplicity back to streaming,' positioning itself as a pioneer in improving the user experience in the crowded streaming market.
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