The rage has been reignited among some Amazon Prime Video users after the streaming service revealed it is expanding one of its most despised features... The only way to keep the viewing experience the same was to pay an extra £2.99 a month to stay ad-free... Currently, it costs £8.99 for a full Amazon Prime membership with adverts and £5.99 for just Prime Video with ads.
According to reports, Amazon will now bring in three kinds of adverts dubbed 'shoppable carousel ads, interactive pause ads, and interactive brand trivia ads'... The advert expansion means viewers will be encouraged to shop and buy actual products during the adverts that already exist on the content they are watching.
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