Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers,
The electronics, apparel, and furniture categories made up nearly half of the e-commerce spend, experiencing low single-digit growth before getting boosted by the Prime Day event.
Customers employed 'buy now pay later' for orders worth $1.08 billion, comprising 7.6% of sales, showing an evolving trend in consumer payment preferences.
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