The new show, hosted by JB Smoove, offers a fresh twist on the Shark Tank model, combining audience engagement with celebrity panel feedback.
If the crowd votes favorably on contestants' pitches, Amazon will launch the selected products on its new Buy It Now Store, enhancing the shopping experience.
Contestants stand a chance to win a $20,000 prize, providing an additional incentive to showcase innovative ideas, while the audience directly influences product availability.
With notable celebrities like Gwyneth Paltrow and Anthony Anderson on the panel, the show aims to attract viewers through star power while promoting products.
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