"The first rule of AI-generated job loss is you don't talk about AI-generated job loss ... if you're the company that caused it. Higgsfield.ai, a startup offering AI video creation tools, recently generated outrage when it claimed it had caused artists to hit the unemployment line. Earlier this week, the company bragged on X that its AI motion design tool put an end to more than 20 creative jobs. The artists using its services - well aware of AI's impact on the creative market and perhaps discomfitted by their complicity for using these tools - were not amused and the ensuing backlash on social media led to the post's removal."
""Seems like Higgsfield found out today that there are lines they just shouldn't cross in their marketing," wrote Aharon Rabinowitz, CEO of Motion Management, in a social media post. "Celebrating the end of artists' careers (even when their motion design tools are not actually good enough to render anyone unemployed) is just super dumb and shortsighted.""
"The company's marketing claims and the services it actually provides have been a matter of contention for several months. Online critics have accused the company of: Bait and switch marketing tactics, with promises of unlimited access to services like Google's Nano Banana Pro that were followed by account bans. Undisclosed review astroturfing to counter negative posts on various online platforms. Predatory billing. Deceptive, explicit marketing."
Higgsfield.ai, a startup offering AI video creation tools, publicly claimed its AI motion design tool ended more than 20 creative jobs, prompting immediate outrage. Artists who used the service reacted angrily and social media backlash forced removal of the boastful post. Critics have accused the company of bait-and-switch marketing, undisclosed astroturfing, predatory billing, and deceptive marketing practices. Additional allegations include rage-bait content, stolen likenesses, sexual exploitation, and commissioning customers to produce marketing using unlicensed intellectual property. Attempts to contact Higgsfield for comment either went unanswered or bounced.
Read at Theregister
Unable to calculate read time
Collection
[
|
...
]