"However, many YouTubers have reduced their reliance on ad revenue and brand deals. There are several reasons for this shift. First, ad revenue can be unpredictable. With YouTube continually updating its policies, some creators find it challenging to secure ads for their videos, which can negatively impact their earnings. They've also realized that income from these streams can vanish unexpectedly."
"Feastables' initial product was the "MrBeast Bar," a chocolate bar that generated over $10 million in sales within its first 72 hours, selling over 1 million bars at launch. As of today, Feastables is more profitable than his YouTube content and even his " Beast Games" competition series on Prime Video. In 2024, Feastables generated roughly $250 million in revenue and over $20 million in profit, while his media business lost approximately $80 million."
YouTube drives substantial economic activity and supports hundreds of thousands of jobs. Many creators have reduced reliance on unpredictable ad revenue and brand deals due to frequent policy changes and sudden income losses. Creators are evolving into vertically integrated media companies that launch product lines, brick-and-mortar ventures, and consumer brands to withstand algorithm and policy shifts. Several creators report that these parallel businesses grow faster and more sustainably than their channels. Jimmy Donaldson (MrBeast) expanded from merchandise into snack and food brands, with Feastables producing significantly higher revenue and profit than his media operations in 2024.
Read at TechCrunch
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