"He's lost his mind," Smith tells me. "The whole of Yeezy is circling the drain and this is just part of it. He has surrounded himself with toxic, C-grade losers."
Smith is not some interchangeable designer dropping his name on a one-off collab. He's a versatile industrial designer... a god to sneaker heads for his bold designs.
Guided by Ye's briefs and obsession with shoe silhouette, Smith led Yeezy through its golden age of design from 2016 onward, and Yeezy changed both fashion and the sneaker industry.
At its peak in 2022, Yeezy was selling roughly a million pairs of shoes per month, contributing as much as 10%, or $2 billion per year, to Adidas's bottom line.
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