The article emphasizes the importance of defining a clear purpose for both personal and business contexts, suggesting that this purpose should transcend financial motives. A strong purpose not only helps guide decision-making but also unites employees and customers under a common goal. Companies like Starkey are highlighted as examples of organizations that leverage their purpose to connect people and enhance lives. Leaders are encouraged to engage their teams in defining this purpose as it can unlock their collective potential and establish the company as an industry leader.
Your purpose should never have anything to do with your profits. When you determine your company's authentic purpose, you will unlock the power and potential of your people.
The cornerstone of a successful business is caring about others. A purpose bigger than profit can propel your vision and establish you as an industry leader.
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