"We are entering a new phase of sackcloth and ashes in Silicon Valley. Twitter founder Jack Dorsey's decision to create Bluesky was based on his discomfort with what he had previously built. He wanted to atone. Biz Stone, his co-founder, had turned into one of social media's biggest critics by 2011 after he left to found Medium, a soft, user-centred blogging platform. The first generation of founders are looking back at their works and asking: "What hath God wrought?""
"Their new company, West Co, says it is "a new kind of social network, designed for intentional living". For now, it is invite-only. The app works by users sharing personal objectives at the beginning of each day, or "intentions", with their friends, and later reflecting on how they have been achieved, rather than an endless content scroll like other apps."
Veteran Silicon Valley founders are reassessing their creations, with Jack Dorsey creating Bluesky to atone and Biz Stone becoming a prominent critic after founding Medium. Stone and Pinterest co-founder Evan Sharp are building Tangle under West Co, an invite-only, intentionally designed social network for "intentional living". The app prompts users to share daily objectives or "intentions" with friends and later reflect on progress instead of feeding endless content scrolling. Previous fixes like disappearing feeds and BeReal briefly shifted behavior but lacked sustainable, deeper use. The project aims to counteract perceived mental and emotional harms caused by social media.
Read at UnHerd
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