Why Companies Don't Compete in the Middle Market
Briefly

Why Companies Don't Compete in the Middle Market
"By 2019, it was operating in eight Indian metros, and by August 2021, it had expanded into quick commerce, launching Dunzo Daily to deliver essentials in 19 minutes or less. Customers liked the convenience that Dunzo provided, investors loved its growth, and the phrase 'Dunzo it' became a common idiom in India akin to 'Google it' in the U.S."
Dunzo launched in 2014 as an Indian e-commerce company offering delivery within 60 minutes or less. By 2019, the company had expanded to eight Indian metropolitan areas. In August 2021, Dunzo entered the quick commerce segment by launching Dunzo Daily, which promised to deliver essentials in 19 minutes or less. The service gained significant traction among customers who valued its convenience, while investors were attracted to its rapid growth trajectory. The brand achieved cultural significance in India, with 'Dunzo it' becoming a commonly used phrase comparable to 'Google it' in the United States.
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