Jules White advocates a 'Live it, Love it, Sell it' approach that prioritizes authentic, human-centred selling over pushy tactics. International clients and peer recognition followed her emphasis on entrepreneurial courage. Virtual Cuppa created informal online meetings during the pandemic that converted social posts into real human connection, friendships, recommendations and client inquiries. Persistent visibility, presence on social media and showing up as the real self are central to staying known when business slows. Authenticity, hard work and visibility contributed to a surprise win at the 2019 Woman Who Achieves Awards and to building an international client base. Startups should pursue work they love to sustain passion and attract others.
"What started as conversations often sparked on posts became real human connection," she reflects. "Some meetings have simply led to new friendships or recommendations, while others ended with someone saying, 'How do I work with you?' It's been mind-blowing to see how such a small idea could open so many doors."
"It's very easy to retreat when business slows down," she says. "But if you're hiding, no one knows about you. Staying visible is crucial. Be present on social media, and most importantly, show up as the real you."
"It was a total shock," she recalls. "I was just proud to be a finalist. But winning made me reflect on my achievements and the fact that I now work all over the world. Who knew?"
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