The article discusses the uncertainty facing small business owners amid recent policy changes announced by President Donald Trump. Carolyn Rodz, co-founder of Hello Alice, emphasizes the importance of a proactive approach for entrepreneurs rather than a wait-and-see strategy. She advises business owners to understand their unit economics to navigate potential tariff impacts effectively and to communicate transparently with customers about price changes. Overall, the need for strategic planning is underscored in an unpredictable environment.
In the 50-plus days since President Donald Trump returned to the White House, his administration has announced wide-ranging policy changes—from tariffs to immigration and beyond.
The 'chaos' of the early months of the Trump administration is creating uncertainty for the 1.5 million small business owners that Hello Alice serves with its free digital platform.
That's probably the most dangerous approach an entrepreneur can take,' Rodz said Sunday during discussion at the Fast Company Grill at SXSW. Instead, she encouraged entrepreneurs to be proactive.
A lot of the guidance that we're providing is: Prepare for today, but have a plan B and plan C, and I think it's smart in any environment.
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