UFC 306 at The Sphere to Include Different 'World' for Each Fight
Briefly

"At the highest level, we were trying to think about, how do we put on a live MMA fight - 10 fights throughout the night - and not take away from the fight action ... and tell this other story about the Mexican people and their heritage and their culture."
"Those would be our main drivers for storytelling, everything that [UFC CEO Dana White] wanted to get across ... those films then transition into what we're calling these worlds, which is like these environments that take up the entire LED screen, that then the fights sit within."
Read at Sherdog
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