"People want to feel human. While AI has taken over the internet and social media has evolved to feel less social, there's also been a resurgence of analog media: landlines, photo booths, record players. This cultural shift signaled to Escargot's founders that now was a good moment to launch a product centered on nostalgia for paper goods as a foil to the futuristic tech coming out of Silicon Valley."
"This greeting card industry is massive. Grand View Research estimated that the US card market was about $7.1 billion in 2025. Gold said that most of the birthdays in the app are after 2000. That's where we have a big, fertile opportunity. But we also are interested in marketing towards millennials and up as well."
"Launched in February, Escargot lets people send physical greeting cards for any occasion - birthdays, holidays, congratulations - all within its mobile app or website. Individual cards cost about $8, while subscriptions start at about $10 a month for two card credits that roll over."
Escargot, launched by cousins Andrew Gold and Aaron Albert, is a mobile app and website enabling users to send physical greeting cards for various occasions at approximately $8 per card or through subscriptions starting at $10 monthly. The startup recently secured $2.75 million in seed funding from investors including Wischoff Ventures and Hannah Grey. The founders target Gen Z and millennials, noting that most app birthdays are from users born after 2000. They position Escargot within a broader cultural shift toward analog media resurgence, including landlines, photo booths, and record players, as a counterpoint to digital communication. The US greeting card market is valued at $7.1 billion, presenting significant growth opportunity. The founders leverage AI technology while emphasizing the human connection that physical cards provide compared to digital alternatives.
Read at Business Insider
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