"Imagine that it's time to file expenses. Instead of logging into a portal, uploading photos of your crumpled receipts, filling out 10 information fields, and then waiting a week for your manager to sign off, you simply answer a text with a photo of a receipt and a short note about what it's for. Done. "That is, to me, the golden experience," says Diego Zaks, VP of design at Ramp, the $22.5 billion fintech company that's reinventing the business expense landscape."
"And his ultimate goal? Someday you'll forget altogether that you're using Ramp. "I don't want anyone using Ramp-because every minute that you're on Ramp, it's a minute that you're dealing with expenses and not actually doing the job that you're hired to do," he explains. "We actually measure engagement and time spent on Ramp going down as the signal that we are trying to get.""
Ramp consolidates corporate cards, expense management, bill payments, and accounting automation into a single platform that simplifies tracking and financial workflows for companies. The company enables users to submit expenses by replying to a text with a receipt photo and a brief note, eliminating portals and manual data entry. Ramp aims to leverage AI to further reduce user effort, enabling task completion with single-button actions and minimal engagement. The design goal is to decrease time spent on the platform so users focus on their primary work rather than expense management. Ramp measures reduced engagement and time on the platform as a signal of success.
Read at Fast Company
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