"Trust is what makes two strangers decide to do business, compels an employee to give more than what is required, and draws a customer back when they have a reason to walk away."
"The foundation of Synchrony's business is trust. We trust consumers by responsibly extending credit so they can buy the things they want and need."
"We disrupted ourselves because we know credit is about more than a single transaction - it can be transformational."
"With that in mind, we built PRISM, our proprietary underwriting system that leverages alternative data to expand credit access for people traditional models leave behind."
Trust is crucial for business relationships, compelling employees and customers to engage. In a time of low institutional trust, it becomes the most valuable asset. Synchrony, with a significant customer base, emphasizes earning trust through responsible credit extension and underwriting. The company recognizes that credit is transformational, leading to the development of PRISM, a proprietary system that uses alternative data to improve credit access for underserved individuals, demonstrating a commitment to innovation and trust-building.
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