"Let's be brutally honest: your brilliant SaaS idea is probably a fantasy. You've got a beautiful mockup, a clever name, and a Trello board full of features that you just know people will love. But here's the cold, hard truth that kills 9 out of 10 startups: 1 Nobody cares about your features. They care about their problems. And right now, you're just guessing what those problems are."
"Forget all of that. For a startup, user research boils down to two things: Watching what people do. (The silent, creepy, but effective part) Listening to what people say. (The part where you actually talk to them) That's it. It's not about running a perfect, sterile experiment. It's about getting raw, unfiltered feedback so you can make smarter, faster decisions."
Most startups fail by prioritizing features over actual customer problems. User research focuses on two core activities: observing what people do and listening to what they say. Early-stage research can be scrappy and low-cost, using online communities to discover complaints and unmet needs. Practical techniques include silent observation, targeted interviews, and collecting raw, unfiltered feedback to inform decisions. Simple, iterative research uncovers product-market fit signals and guides feature prioritization. A phased approach—from discovery with zero users to continuous feedback during growth—reduces risk and accelerates learning toward viable solutions.
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